The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
Another great passive income source is to create online courses. Depending on what your skill set is, you can create online courses in a variety of areas. You can teach pretty much anything. It all boils down to how well you structure the course and the actual sales funnel associated with it. Or, you could go with a site like Udemy where you don't have to worry too much about the sales and marketing side of things.

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Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

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My wife and I are digital nomads. We’ve been working from the road for a year and a half now. We’ve travelled all over North, Central and South America. We’re currently in Bali. My background is in software engineering and hers is in business development and marketing. We’ve had such an amazing experience we decided to start CodingNomads (http://codingnomads.co). CodingNomads teaches software engineering in incredible destinations around the world. Seeing as software engineering can so easily be a location-independent job, and the salary is more than enough to live and travel comfortably we decided to start sharing the skills and tools with anyone who’s interested. Our next course starts in June in Thailand. Join us! http://codingnomads.co/courses/12-week-thailand/

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However, as modern society has dawned, and the proverbial rat race has gripped most in a state of the survival of the fittest, and the hedonistic pleasures and impulses to satisfy our sudden urges to keep up with the Jones' have amplified with each passing decade, the ensuing Hedonic Treadmill has stifled and suffocated most that dream of greener pastures and a life of leisure.

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Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.

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Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
And then I begin my very calming reminder of why we wait 72 hours and $1000 before making ANY decisions about the funnel. By the way, if you haven’t listened to my podcast episode called “In Defense of my Controversial Facebook Ad Advice”  – you should listen. It goes into detail about my advice, why I give it, and what it produces when you do it that way. 

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Another great passive income source is to create online courses. Depending on what your skill set is, you can create online courses in a variety of areas. You can teach pretty much anything. It all boils down to how well you structure the course and the actual sales funnel associated with it. Or, you could go with a site like Udemy where you don't have to worry too much about the sales and marketing side of things.
If I had tried to build a location independent business back home in Germany instead of South Africa the salaries would have been way too tempting and I would probably have a 9-5 job in the tourism industry right now. In Cape Town, where I lived at that time, I needed less money to enjoy a good quality of life. That’s why it can give you extra motivation to build a location independent business abroad where you can enjoy a better quality of life on a lower salary than in your home country.
There are a lot of different avenues you can go with this one, and I’ve tried quite a few different methods. The first is finding related bloggers in your field and reaching out to see if they’ll accept a guest post from you – you’ll have to do a lot of trial and error with this, because you’ll get a lot of rejections, but reaching that new audience can really pay off.

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Traveling the globe over the past decade, I've become somewhat of a travel sleuth -- a pure wanderlust, dead-set on experiencing life outside of my comfort zone, able and willing to travel, roaming free as a bird. But achieving the ability to do that was quite difficult. It meant that I had to experience a tremendous amount of pain if I was serious about living a life of leisure.
The digital nomad lifestyle became significantly more popular in recent years due to a number of factors. Internet connectivity becoming more widespread, even to rural areas, has helped people travel to more areas (digital nomad or otherwise).[8][22] Jobs becoming less location-dependent (such as graphic designers and writers) has also contributed to the ease of the digital nomad lifestyle.[22] There are some negative factors as well that cause people to become digital nomads. These include political unrest in their home countries, a high cost of living where they live, the diminishing of long-term employment, and more.[22]

Practicing SEO now for over a decade, I don’t often come across many blog posts on the subject that introduce me to anything new — especially when it comes to link building. However, I must admit, after reading your article here I had to bookmark it to refer back to it in the future, as I’m sure it will come in handy when doing SEO for my websites later on down the road.

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When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road.

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Traveling the globe over the past decade, I've become somewhat of a travel sleuth -- a pure wanderlust, dead-set on experiencing life outside of my comfort zone, able and willing to travel, roaming free as a bird. But achieving the ability to do that was quite difficult. It meant that I had to experience a tremendous amount of pain if I was serious about living a life of leisure.
Everyone needs social media marketing these days. You can easily earn a substantial living by assisting people with their social media marketing efforts. That's especially true if you're traveling around in less-expensive countries where the cost-of-living is generally lower. However, you will need to know what you're doing if you're looking to help others with their social media efforts. But, finding clients shouldn't be too arduous.

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The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 

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