There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.


Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 

How can I create a landing page


No, Matt Kepnes, aka Nomadic Matt, wasn't living off passive income when he set off on a one-year journey that morphed into an 18-month trek in faraway lands. However, upon his return in 2008, and two weeks after the warm glow of being back home in Boston had worn off, he realized that traveling was his passion and that being back home wasn't all that it was cracked up to be.

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What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

How do I drive traffic to my online store


I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.

What is a sales funnel in business


Every day, people get up and go out the door to travel the world. And they survive and thrive. In fact, the travel industry has made it very easy to make it. Just get on that plane or train or bus. Everything else will work itself out. All that worrying and fear I had before I left was for naught — this traveling thing is a lot easier than you would believe. It’s not like you are the first person to ever do this, there are plenty of fresh high school graduates on the road too.  If they can do it, so can you!
Let’s start by defining what being a digital nomad really means. The term digital nomad is used as a descriptor for many different types of location independent workers from people who have passive income streams to those who work in the gig economy as they move about. You can learn more about the location independent movement here and get an in-depth look at how modern nomads came to be.

What is the best free landing page builder


No matter what happens on the road, it’s never a mistake. As was once said, “your choices are half chances, and so are everybody else’s.” When you go with the flow and let the road just unfold ahead of you, there’s no reason to have regrets or think you made a mistake. You make the best decisions you can and, in the end, the journey is the adventure.
I lived in Buenos Aires in 2018 and I loved it. I highly recommend living/staying in the Palermo SoHo neighborhood. It’s full of energy, life, excellent cafes, co-working spaces, pubs, nightlife, etc. Also Palermo has the lakes and incredible rose gardens for hiking and enjoying Yerba mate. I also recommend hiking at the ecological reserve “reserva ecológica” The public underground metro called SUBTE is very efficient. The city has been adding bike paths. The locals were very friendly, outgoing, and easy to meet. They seemed interested in meeting people from other countries. I recommend trying to speak Spanish and they appreciate the effort. The women are also gorgeous and friendly to foreigners. Inflation is really making it hard for local people. Also as with most major cities, keep your cell phone and wallet in your front pocket and don’t be flashy with new iPhones. Using basic street smarts and simply staying alert at night, I had no issues. The Palermo and Belgrano neighborhoods seemed to be the safest and most relaxed. Make sure you try local foods, drink Yerba Mate with locals, take a weekend trip via a short train ride to “Tigre” where you can rent an affordable cabin and spend the weekend on the water, kayaking, fishing, drinking mate, etc. Argentina is really nice! Enjoy!
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

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So by February of 2020 I'll have 15k saved up. My plan is to spend February through May in Mexico. This whole time I will be focusing on a few websites I'd like to build, learning Spanish, and surfing. And I'll do a little exploring on the weekends. From May to November I want to be in SE Asia (Bali and Thailand most likely). Here I'll be continuing web development, learning a new language and surfing. And of course some exploring when time permits.

Does ClickFunnels host your website


This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part about webinars, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity, and you've got a captive audience of people interested in your field.

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Many digital nomads tend to come from more developed nations with passports allowing a greater degree of freedom of travel. As a result, many tend to travel on a tourist visa.[29] While it is technically illegal for a digital nomad to work in a country on a tourist visa, many digital nomads tend to reside in locations with a lower cost of living while working remotely on projects outside their country of residence. In most countries, as long as the nomad is discreet and is not taking a job away from a local person, the authorities will turn a blind eye to nomad work. Visa runs are also often common in the digital nomad community. Some nomads have also attempted to legalize their stay by taking up part-time jobs in teaching English as well as taking university courses in their host country. In addition, digital nomads are often using their status as permanent travelers to escape the tax liability in their home countries without, however, immigrating to the tax system of another country.[30] Nevertheless, this practice is considered controversial amongst digital nomads.

How do I get my blog noticed by Google


I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.

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Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

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However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.

Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

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But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

What jobs can I do from home without a degree


Please Note the difference between the Classic Funnel Builder and the Cookbook. The Classic Funnel Builder allows you to choose a goal and select a funnel type and then select the page templates for the funnel. The Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal when using the Cookbook you will be provided with a number of narrowed down funnels and (free and paid) templates to choose from.

Because we were optimistic today. So you need to try to figure out how to get your cost per click down. Okay. So maybe it’s with content, maybe with social strategy, maybe with better ad targeting. But let’s say you can get it down to thirty cents a click, right? So thirty cents, it’s twenty cents less. That doesn’t seem like that much. But guess what happens now it’s only costing you $1,500 to get those 5,000 views on that page.
Those times I just want to relax and do nothing while traveling are the times I’ve made my closest friends. Whether it was on a boat in Thailand, or walking into a hostel in Spain, when I least expected (or wanted) to meet people was when I met the best. And even though you may not see them for years, you still end up at their wedding, Christmas dinner, or family celebration. Distance and time cannot break the bonds you form on the road.
Brian hello! First off I want to THANK YOU for this fantastic post. I can’t emphasize that enough. I have this bookmarked and keep going through it to help boost our blog. I totally nerded out on this, especially the LSI keywords which made my day. I know, pathetic, right? But when so much changes in SEO all the time, these kinds of posts are so helpful. So thanks for this. So no question – just praise, hope that’s ok 😁

How can I drive traffic to my website 2018


This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian

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Virtually anyone can attempt to live the digital nomad life, though certain groups are more representative in the community. These groups include younger people, entrepreneurs, refugees, nomads overall, people from well to do nations, and more.[22] Digital nomads have been said to be inspired by Tim Ferriss' The 4-Hour Workweek, David Allen's Getting Things Done methodology, and the work of Mark Manson.[23][24]

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