Another great source of passive income is to start a blog. If you understand the mechanics of marketing online and you do this correctly, you can create a blog that will continue to produce income even if you're not doing any work. The more niche you go with your blog, the better. Search for blue oceans. Not red ones. Consider the fact that you'll eventually want to put out digital products that are in harmoney with whatever it is you're blogging about.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
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I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
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There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
This one is not really possible right off the bat – you’ll need to have a decent amount of traffic first if you want to get paid by someone to put their brand or site in front of your readers. However, you should always be on the lookout for other bloggers or brands that you want to collaborate with, and brainstorm on how you can add value to their business first. You can start building a community of people that others will want to be a part of.
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#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
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Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 links in the piece, from pull quotes to mentions. When I post, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.
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“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
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Whatever lifestyle you pursue, it’s always smart to have safety net. You never know when an emergency will arise. This rings especially true when you’re a digital nomad because you’re mostly own your own. You can’t find solace in a warm, comfortable home or family, and if you’re freelancer, you don’t have the luxury of a consistent paycheck. To widen your safety net, you should sell any unnecessary belongings, move the essentials into a storage unit, sell or rent your house, and save as much money as possible.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.