Your website's landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   

If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 

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When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road.

What is full funnel marketing


When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road.

What is full funnel marketing


Justin and his wife have been living, working, and traveling across America in a Ford F-250 with an Airstream trailer hitched to its back for the past two years. And their alternative lifestyle has helped them prioritize life experiences and close connections over material possessions. They’re modern day nomads. Or what most people call digital nomads. 

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