If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end.
What is digital marketing funnel
Paying for things that don’t greatly impact your life is never ideal. That’s why you need to get rid of all the expenses that you won’t need living as a digital nomad. Things like gym memberships, subscriptions, and debt are all expenses that’ll bog you down on the road. And if you’re a freelancer, they’ll be even more of a burden because you might experience some periods of inconsistent income. Getting rid of these expenses and paying off debt will allow you to fully focus on your work and travels.
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Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
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My wife and I are digital nomads. We’ve been working from the road for a year and a half now. We’ve travelled all over North, Central and South America. We’re currently in Bali. My background is in software engineering and hers is in business development and marketing. We’ve had such an amazing experience we decided to start CodingNomads (http://codingnomads.co). CodingNomads teaches software engineering in incredible destinations around the world. Seeing as software engineering can so easily be a location-independent job, and the salary is more than enough to live and travel comfortably we decided to start sharing the skills and tools with anyone who’s interested. Our next course starts in June in Thailand. Join us! http://codingnomads.co/courses/12-week-thailand/
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After all, this is what happens nearly 100% of the time. No matter how many times I prepare and warn my mastermind clients about the feeling of dropping $1000 in 72 hours on ads, all my reassuring words of advice and logic fly right out the window once the ads have been live for 24 hours. I’ve come to expect it, and know that it’s just part of the process.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.
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Let’s say you get 5,000 people to see your squeeze page, to see your free offer. Okay? 5,000 people. If we’re going with a 30 percent opt in rate, okay? Because it’s between 20 and 30, let’s just be optimistic. Thirty percent of people opt in. How many people are actually going to get to that second box? 1,500, right? So 1,500 people are actually going to see your offer for that $27 product. Now we said one to five percent will buy.
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Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
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The digital nomad lifestyle became significantly more popular in recent years due to a number of factors. Internet connectivity becoming more widespread, even to rural areas, has helped people travel to more areas (digital nomad or otherwise). Jobs becoming less location-dependent (such as graphic designers and writers) has also contributed to the ease of the digital nomad lifestyle. There are some negative factors as well that cause people to become digital nomads. These include political unrest in their home countries, a high cost of living where they live, the diminishing of long-term employment, and more.
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
What is a sales funnel in business
Another great source of passive income is to start a blog. If you understand the mechanics of marketing online and you do this correctly, you can create a blog that will continue to produce income even if you're not doing any work. The more niche you go with your blog, the better. Search for blue oceans. Not red ones. Consider the fact that you'll eventually want to put out digital products that are in harmoney with whatever it is you're blogging about.
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you'll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.
How can I make my website more effective
Do you love your job but spend most of your time on the laptop so your presence in the office is hardly ever required? Who knows, if you have an understanding boss you might be able to convince him or her to give you more freedom and allow you to do most of your work remotely. Don’t tell them that you want to work from abroad at the beginning, instead prove that you can do your job remotely from home before taking the next step. Yes it’s true you might be able to become digital nomad without quitting your job. You don’t know if you don’t ask!
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
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Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
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Once you find a destination, you’ll need to secure housing or at the very least, figure out what kind of accommodations you want. If you’re a social butterfly and worried about setting out and being lonely, you can start off by living in a hostel or co-op where you can easily make new friends. Maybe you prefer having solitude or a quiet place to retreat to. In that case, Airbnb is a great option since you can rent entire apartments for one month or a set period of time and feel like you have your own place.
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Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.
For this, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the beginning anyway–what you should focus on is finding something that fits with your style and niche. It’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers, and look great for networking possibilities.
The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.
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Digital nomads are a type of people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner. Such workers often work remotely from foreign countries, coffee shops, public libraries, co-working spaces, or recreational vehicles. This is often accomplished through the use of devices that have wireless Internet capabilities such as smartphones or mobile hotspots. Successful digital nomads typically have a financial cushion. The digital nomad community has had various events established to host members of it, such as the Nomad Cruise. Digital nomads may vary depending on status; common types of digital nomads include refugees, affluent people, younger people, and entrepreneurs. People who become digital nomads often do so due to positive reasons, such as financial independence and a career that allows for location independence.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
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The so-called expat community is large and thriving, which forms the basis for most digital nomad clusters and groups in the most popular cities in the world such as in Chiang Mai, Buenos Aires or Budapest, just to name a few examples. Tap into this thriving community to get the answers to the most pressing questions about living and working as a digital nomad and you'll be surprised at the quality of information that comes back.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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I spent 3 weeks in Belgrade (July 2019) to visit a friend who relocated. To be honest, while i've traveled somewhat extensively, and leave the USA on average three times per year, I had no idea what to expect in Serbia (Belgrade). I'd never been to Eastern Europe, let alone the Balkans. Overall, I was pleasantly surprised at how incredibly friendly just about everyone was. Everyone spoke english everywhere I went: cafes, restaurants, supermarket, taxis, shops, etc. My friend has very small children, and Belgrade is FULL of parks. The parks are routinely teeming with parents, as it seems there's some sort of a baby boom going on there. I was able to easily strike up friendly conversation with locals, who were extremely cordial. Even though I was there to visit friends, I spent the majority of my time alone exploring. I stayed in the city center, close to Republic Square. From there I could walk just about anywhere; the river, the mall on the other side of the river, waterfront, the old fort, etc. Taxis were extremely cheap, but often I just preferred to walk, even to Vracar from where I was in Venac , which is about a 30 minute walk, just because it was nice to experience Belgrade and people watch along the way. The AirBnb I rented had a functioning kitchen, and food in the supermarket is pretty cheap, but so is eating out (by American standards). I routinely had lunch or dinner with a drink, coffee and desert for anywhere from $11-18USD on average. I chose mostly to sit at any one of the countless open air cafe/restaurants twice a day, because it was so worth it. Is Belgrade the most exciting place on the planet? Probably not. At the same time, it's not boring either. I ended up loving the place. Between the people, the fact that I felt completely safe walking around by myself past midnight on many occasions, the great food, and typically European feel, I would definitely recommend Belgrade. Especially if you're not on a London/Paris budget, but want to experience Europe. People are much nicer also.
This one is not really possible right off the bat – you’ll need to have a decent amount of traffic first if you want to get paid by someone to put their brand or site in front of your readers. However, you should always be on the lookout for other bloggers or brands that you want to collaborate with, and brainstorm on how you can add value to their business first. You can start building a community of people that others will want to be a part of.