The first thing that we need to get out of the way is that everyone reading this post will be in a slightly different position. Many of you will probably already have the right skills but just need to do a better job of selling them, others might not even have an online skill at all. So there really isn’t just one solution that will work for everyone.

How do I set up retargeting ads on Facebook


So newcomers: Post your questions here if you don't see it here already. And regulars, please post a full and complete answer to new inquiries if you would -- this will let us develop a reasonably complete reference for newcomers to check out, and we'll start removing posts that are the same questions over and over and point newcomers to this thread to make sure that the subreddit remains an interesting and thought provoking place to have discussions.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20). 

How do you build a successful sales funnel

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