Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you'll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

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Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

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Traveling can give you some of the best experiences in your life, but it not always a blissful, perpetual highlight reel. It’s still real life. You’ll get sick, have emergencies and accidents, and need regular checkups. You also need immunizations to enter certain parts of the world. Your health should be your number one priority during your travels, so make sure you buy a solid health insurance plan that’s valid in all the places you visit.

How do I attract visitors to my website


Spend a few hours and learn the Korean alphabet (not that hard) and Google some names of Korean dishes + it's spelling in Korean. It will help a lot as most restaurants only have Korean menu's and often without pictures. As mentioned previously on the reviews, it's a little hard to eat alone, but Gimbab Chonguk (김밥천국) is everywhere and 24/7 - no one will bat an eye. Also look for places that "specialises" in dumplings, They are usually "alone-eating" friendly. And so are ramen places as well as Korean "chinese" restaurants - Jajangmyeon (자장면) is very good and super addictive. Bibimbab restaurant places are fine too. Actually, it's not that hard to eat alone in Korea. The "group" meals are generally quite obvious and will be things like BBQ. You'll figure it out. Do Get used to kimchi and spicy food otherwise you'll end up eating the same thing all the time. Be adventurous. Challenge yourself and eat an octopus alive (산낙지). If you're really brave try 보신탕 before authorities close them all - I haven't but a lot of Weagukins (foreigners) secret do. Cafe's generally have really good wifi, as you would expect from one of the most connected countries in the world. Expect to pay $4-6 for a latte and maybe even more at Starbucks. Best cafe's are usually around Hipster areas and Universities. Indie owned cafe's are awesome. Nightlife is great, probably amongst the best in Asia. Can get very expensive especially at night clubs in Gangnam where it would could be like $10 for a beer - in that case you can still get drunk for $2 with soju just outside at 7Eleven. Winters are stupidly cold and summers can be brutally hot & humid. Go between April and June or September to October. They have cherry blossoms in spring which is beautiful and so are the autumn leaves. Lived here for many years. It's a cool place and vastly underrated. Seoul is continuously becoming more expensive and cost of living will soon be comparable with places like Tokyo.

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.

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The first thing that we need to get out of the way is that everyone reading this post will be in a slightly different position. Many of you will probably already have the right skills but just need to do a better job of selling them, others might not even have an online skill at all. So there really isn’t just one solution that will work for everyone.

How do you generate leads without cold calling


The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 links in the piece, from pull quotes to mentions. When I post, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.

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However, it isn't just about passive income. There are definitely digital nomads that live on an active income. If travel is what you're after, and you're interested in living, working and immersing yourself in another culture far away from home, you could do it on an active income. It involves jumping through more hoops and flying by the proverbial seat of your pants, but you can do it.

How do I get free traffic to my blog


“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

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It may seem a bit overwhelming to think about teaching a course, but boil it down to one simple question: what does your audience want to know? Tackle it from the same angle as any of your articles, comments, or blog content by providing useful and in-depth content that your audience wants. What problems are your audience having? Teach them how to solve them, and as a result of launching an online course, you'll likely begin to field offers and requests for other types of work from home services like coaching, consulting and advising as your audience & authority grow. Plus, this can be a phenomenal way to make money blogging in a much more passive capacity.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)

Let’s say you get 5,000 people to see your squeeze page, to see your free offer. Okay? 5,000 people. If we’re going with a 30 percent opt in rate, okay? Because it’s between 20 and 30, let’s just be optimistic. Thirty percent of people opt in. How many people are actually going to get to that second box? 1,500, right? So 1,500 people are actually going to see your offer for that $27 product. Now we said one to five percent will buy.

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Once you find a destination, you’ll need to secure housing or at the very least, figure out what kind of accommodations you want. If you’re a social butterfly and worried about setting out and being lonely, you can start off by living in a hostel or co-op where you can easily make new friends. Maybe you prefer having solitude or a quiet place to retreat to. In that case, Airbnb is a great option since you can rent entire apartments for one month or a set period of time and feel like you have your own place.

How can I market for free


Every day, people get up and go out the door to travel the world. And they survive and thrive. In fact, the travel industry has made it very easy to make it. Just get on that plane or train or bus. Everything else will work itself out. All that worrying and fear I had before I left was for naught — this traveling thing is a lot easier than you would believe. It’s not like you are the first person to ever do this, there are plenty of fresh high school graduates on the road too.  If they can do it, so can you!

There is a growing need for virtual assistants and it’s a great place to get started. Essentially you can perform the role of a personal assistant or secretary for people around the world who require assistance with general admin who doesn’t require you face-to-face. This commonly involves scheduling, itinerary organizing and day-to-day appointment reservations and bookings. The pay is decent and differs from client to client but people often assist a few clients as it is generally not considered a full-time gig.
The first thing you can do to narrow down your list of destinations is to figure out the cost of living in each place. You’ll need to be able to afford everything from rent to food and entertainment so you want to be realistic when it comes to your income relative to the cost of living in possible destinations. Low cost locations mean you can live larger than in higher cost areas, so you also want to keep in mind what activities and adventures you want to partake in as a digital nomad.

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In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
Honestly, I enjoyed seeing more of WARSAW than KRAKOW. the 2nd biggest city in POLAND is not as spectacular or wider as the capital. Loved a lot the architecture + the prices in the old and new town (Stare MIASTO and Nove MIASTO). Good food in the center and you have a lot of things to see around there. Although it was pretty much reconstructed after the 2nd World War, the city still has a good shape with skyscrapers and old comunist architecture! :)
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460

For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 

How do you create a sales funnel


If your site already has a high domain authority (DA), you don’t have to worry about this step. If you don’t know what I’m talking about, domain authority is a search engine ranking score that ranges from 1 to 100, and it predicts how well the site will rank in result pages—it’s based on age, popularity, and size. Your brand-new blog will have a ranking around 1 (sorry), while Facebook has a ranking of 99. As you get bigger and better, your DA score will get higher.

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Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

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A super fast, but also risky, way to become a digital nomad is to simply buy an existing Online Business that already generates money or, even better, a passive income. You can buy businesses on sites like Flippa.com. You’re able to see how much money the site already generates and its monetization strategies. This would generate enough income to get started as a digital nomad.
And then I begin my very calming reminder of why we wait 72 hours and $1000 before making ANY decisions about the funnel. By the way, if you haven’t listened to my podcast episode called “In Defense of my Controversial Facebook Ad Advice”  – you should listen. It goes into detail about my advice, why I give it, and what it produces when you do it that way.

Where can I create a landing page


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

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Another great source of passive income is to start a blog. If you understand the mechanics of marketing online and you do this correctly, you can create a blog that will continue to produce income even if you're not doing any work. The more niche you go with your blog, the better. Search for blue oceans. Not red ones. Consider the fact that you'll eventually want to put out digital products that are in harmoney with whatever it is you're blogging about.

Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you'll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.

How can I make my website more effective


This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!
This one is not really possible right off the bat – you’ll need to have a decent amount of traffic first if you want to get paid by someone to put their brand or site in front of your readers. However, you should always be on the lookout for other bloggers or brands that you want to collaborate with, and brainstorm on how you can add value to their business first. You can start building a community of people that others will want to be a part of. 

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Please Note the difference between the Classic Funnel Builder and the Cookbook. The Classic Funnel Builder allows you to choose a goal and select a funnel type and then select the page templates for the funnel. The Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal when using the Cookbook you will be provided with a number of narrowed down funnels and (free and paid) templates to choose from.
Your product may be great, brilliant, and what every DN needs but never knew it, but if that’s true then it’ll be talked about by the community once it’s known - through other channels. In this sub, we frequently get spam and does the entire community a disservice. Users get annoyed, the community starts to weaken, the moderators get overly aggressive, posts that should be OK end up automatically in the spam filter. These things are not good for anyone.

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Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 

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Still, passive income involves a lot of pain. No, I'm not talking about joining some get-rich-quick system by some raving internet marketer "who did it so you can do it too." Don't buy into the hype. If you've already had a fast one pulled on you, then I apologize. One bad apple certainly can spoil the bunch. And although some internet marketers aren't entirely ethical, not all of them are like that.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

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Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.

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If you really want to work and travel the most important thing right now is to TAKE ACTION and start to work for that goal. If you take one step at a time and always keep in mind that your ultimate goal should be to not just become a digital nomad but create a 100% location independent business so you can return home whenever you want, your going to have the time of your life.

How do you attract followers on social media


Practicing SEO now for over a decade, I don’t often come across many blog posts on the subject that introduce me to anything new — especially when it comes to link building. However, I must admit, after reading your article here I had to bookmark it to refer back to it in the future, as I’m sure it will come in handy when doing SEO for my websites later on down the road.

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

How do artists get noticed


Once you find a destination, you’ll need to secure housing or at the very least, figure out what kind of accommodations you want. If you’re a social butterfly and worried about setting out and being lonely, you can start off by living in a hostel or co-op where you can easily make new friends. Maybe you prefer having solitude or a quiet place to retreat to. In that case, Airbnb is a great option since you can rent entire apartments for one month or a set period of time and feel like you have your own place.

How can I market for free


In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 
All you need to do is type your desired profession and job type into your internet machine’s search bar and BAM – hundreds of search results pop up for you to choose from. This is largely thanks to the websites of gig economy heavyweights like Upwork, Remote.co and Freelancer.com. These websites are places where businesses seeking part-time, ad hoc work post adverts for freelancers to apply. It’s like a Craigslist for work.

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Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.

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So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!

Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.

Still, passive income involves a lot of pain. No, I'm not talking about joining some get-rich-quick system by some raving internet marketer "who did it so you can do it too." Don't buy into the hype. If you've already had a fast one pulled on you, then I apologize. One bad apple certainly can spoil the bunch. And although some internet marketers aren't entirely ethical, not all of them are like that.

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