One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
Do you love your job but spend most of your time on the laptop so your presence in the office is hardly ever required? Who knows, if you have an understanding boss you might be able to convince him or her to give you more freedom and allow you to do most of your work remotely. Don’t tell them that you want to work from abroad at the beginning, instead prove that you can do your job remotely from home before taking the next step. Yes it’s true you might be able to become digital nomad without quitting your job. You don’t know if you don’t ask!
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
You ever hear that phrase, “It’s easier sell gold than it is to sell shit”? No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well…you know. In the beginning, a lot of websites try to create useful content on their blog for their audience but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving xyz. Not only is there no shortage of that content, but recent blogging statistics show it’s the last thing that’s going to make you stand out from the crowd and make a lasting impression.

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Create an online forum for your customers to engage with one other and your brand. They’ll come back again and again, fostering brand loyalty and word-of-mouth sales. Just be aware that this is a time-consuming, difficult and long-term endeavor. Fellow Entrepreneur contributor Neil Patel attempted this, and ultimately gave up on the idea after a year. You can read his story here, and put the lessons he learned to use.

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I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to growing a blog.

How do I attract readers to my blog


The term location independence was coined by Lea Woodward in 2006 as a word used to describe the digital nomad lifestyle.[15][non-primary source needed] There were "location-independent" workers before the "digital nomadism" label become popular.[4] Historically, one of the first digital nomads was Steve Roberts, who in 1983 rode on a computerized recumbent bicycle and was featured in the Popular Computing magazine.[4] In 1985, a satellite system called Motosat was established, allowing greater access to the Internet.[4] Digital nomads over time gained more ability to live that lifestyle. Such advancements include Wi-Fi Internet and Internet-enabled laptops.[4] The digital nomad lifestyle is rapidly growing in popularity since 2014, when websites ranking cities by cost of living, weather and internet speed to help nomads choose where to live [16][17] and international conferences for digital nomads like DNX sprung up.[18][19][20][21] Since then the movement has coincided with the rise of remote work becoming a viable way to work, especially in technology companies in Silicon Valley. Digital nomad began to become popular with brand names in 2009. National Geographic started the "Digital Nomad blog," and Dell Computers launched a short-lived website called Digital Nomads.[4] A documentary film about the digital nomad lifestyle by Christine and Drew Gilbert, titled The Wireless Generation, earned $37,000 in funding through Kickstarter.[4] A cruise called "The Nomad Cruise" was founded in order to offer a means by which digital nomads could meet and interact.[22] 

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The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
There are so many professions being catered to on these sites, from writers, marketing directors, video editors to human resources managers and even legal whizzes. If you can do the work remotely, they will be included in these sites. If you don’t have any professional experience or qualification that is fine too. You can apply for jobs which require beginner, intermediate or advanced levels of competency.

What is a funnel marketing


Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
Your debt and expenses: If you're in serious debt, you'll find it hard to become a digital nomad. The burden on your shoulders is too high and if you're stuck without income for a week or months, you'll struggle to keep your head above water. You need to handle your debt first. Pay it down by doubling the minimum payments on the highest interest rates loans or credit cards until they're paid off, then moving onto the next ones.

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Since you may be living in remote areas or countries without a strong infrastructure, you’ll also need to get creative when it comes to the things you need to work. While the reality of remote work can be less glamorous than some of those pictures, the lifestyle is extremely rewarding, even when you do have to track down a dark, dingy café that’s the only place on the island with Internet.
Do you already own a brick and mortar business? This shouldn’t keep you from working and travelling. Just think about it. There are so many solutions out there that will help you to monitor your business from anywhere in the world without your physical presence. Webcams, Online Accounting, and of course some staff you trust to manage your daily business while being away. It’s possible!
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
Once you find a destination, you’ll need to secure housing or at the very least, figure out what kind of accommodations you want. If you’re a social butterfly and worried about setting out and being lonely, you can start off by living in a hostel or co-op where you can easily make new friends. Maybe you prefer having solitude or a quiet place to retreat to. In that case, Airbnb is a great option since you can rent entire apartments for one month or a set period of time and feel like you have your own place.

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This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part about webinars, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity, and you've got a captive audience of people interested in your field.

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No, Matt Kepnes, aka Nomadic Matt, wasn't living off passive income when he set off on a one-year journey that morphed into an 18-month trek in faraway lands. However, upon his return in 2008, and two weeks after the warm glow of being back home in Boston had worn off, he realized that traveling was his passion and that being back home wasn't all that it was cracked up to be.

No matter how you achieve your passive income goals, without it, you'll have a far harder time traveling the world and becoming a digital nomad. If you're just starting out in a career that enables you to telecommute or do work for clients virtually, then you're one step ahead. You could potentially spend your time anywhere in the world that could accommodate your longed-after nomadic lifestyle.

There are a lot of different avenues you can go with this one, and I’ve tried quite a few different methods. The first is finding related bloggers in your field and reaching out to see if they’ll accept a guest post from you – you’ll have to do a lot of trial and error with this, because you’ll get a lot of rejections, but reaching that new audience can really pay off.

Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Certain destinations are among the more popular locations for digital nomads, including Chiang Mai, Thailand, Colombia, Mexico and Bali due to a low cost of living and reasonably high quality of life.[25] [14][26][27] For example, the town of Ubud in Bali became popular among digital nomads after the installation of fiber-optic communication for Internet access.[23] Other cities include Tallinn, Tarifa, Bansko and Tbilisi due to critical mass and greater acceptance of the digital nomad lifestyle as well a relatively lower cost of living. Cities that have a higher cost of living exist for digital nomads, include Singapore and Oslo.[14] Other notable movements loosely related to digital nomads rising in popularity include Vandwelling. Due to the popularity, opportunities for people to live as a digital nomad in the area exist to facilitate this.[18] In the United Kingdom, certain cities such as Bristol, Birmingham, and Brighton are popular. This is due to the lower cost of living compared to London.[28] Organizations such as Innovation Birmingham exist to accommodate 90 technology companies.[28]
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 links in the piece, from pull quotes to mentions. When I post, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.

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It may seem a bit overwhelming to think about teaching a course, but boil it down to one simple question: what does your audience want to know? Tackle it from the same angle as any of your articles, comments, or blog content by providing useful and in-depth content that your audience wants. What problems are your audience having? Teach them how to solve them, and as a result of launching an online course, you'll likely begin to field offers and requests for other types of work from home services like coaching, consulting and advising as your audience & authority grow. Plus, this can be a phenomenal way to make money blogging in a much more passive capacity.
If I had tried to build a location independent business back home in Germany instead of South Africa the salaries would have been way too tempting and I would probably have a 9-5 job in the tourism industry right now. In Cape Town, where I lived at that time, I needed less money to enjoy a good quality of life. That’s why it can give you extra motivation to build a location independent business abroad where you can enjoy a better quality of life on a lower salary than in your home country.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

Okay, you can always opt to teach English if you really do get stuck somewhere during your travels and you're in a true bind to make ends meet. This is less straightforward since you'll have to get out there and contact local schools where you can offer your services. However, don't expect to earn much. You'll be looking at local wages here. If you're in a developing country, that's not going to be much money in your pocket.

How does a funnel work


Gross, public speaking! But no, seriously. If there’s a conference going on that’s closely related to your niche, do everything you can to get there. I’ll never knock networking online, but there’s something about reaching a targeted, focused, engaged group of people face-to-face that is a whole new level of promotion and networking. As a bonus, you’re sure to run into tons of other people doing the same thing, which means a million opportunities for collaboration.
Now is also the time to pay down or set up payment plans for any debts you may have. Credit card debt should be eliminated as soon as possible because of the high interest rates. If you have student loan debt, you can set up a payment plan or open a special account for your payments so you don’t have to stress if you start digging into savings when you’re travelling. If you have a car, think about selling it.  Remember, you won’t be using it in the long term, and you’ll also save more money in the short term by not having to pay for gas, maintenance, registration or insurance.
Those times I just want to relax and do nothing while traveling are the times I’ve made my closest friends. Whether it was on a boat in Thailand, or walking into a hostel in Spain, when I least expected (or wanted) to meet people was when I met the best. And even though you may not see them for years, you still end up at their wedding, Christmas dinner, or family celebration. Distance and time cannot break the bonds you form on the road.
Another great source of passive income is to start a blog. If you understand the mechanics of marketing online and you do this correctly, you can create a blog that will continue to produce income even if you're not doing any work. The more niche you go with your blog, the better. Search for blue oceans. Not red ones. Consider the fact that you'll eventually want to put out digital products that are in harmoney with whatever it is you're blogging about.

How can I improve my website


Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.

How can I drive traffic to my blog 2019


And then I begin my very calming reminder of why we wait 72 hours and $1000 before making ANY decisions about the funnel. By the way, if you haven’t listened to my podcast episode called “In Defense of my Controversial Facebook Ad Advice”  – you should listen. It goes into detail about my advice, why I give it, and what it produces when you do it that way.

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As good as it sounds to travel the world and live in amazing places, you also need to keep in mind that this lifestyle is not going to last forever! I’m starting to see a trend of digital nomads returning to their home countries. Even those that have lived and loved the lifestyle for many years now. Some people work and travel for 6 months, others for 10 years but none of us will do it forever. Keep this in mind before you spend all of your time and energy taking this path.
You can also try convincing your boss to let you take your current job on the road. To be successful with this approach, you’ll need to do some advance preparation: draft a proposal that addresses all of the important aspects of your job and how you’ll transition them to a remote position without losing momentum. Make sure to outline any areas of concern and take a look at remote management tools like Slack that can make communicating with your colleagues easier. These days, many office jobs can be performed remotely with the right planning, communication, and trust between employees and managers.

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But what I want to say to you, number one is this: manage your expectations. It is the best thing you can do for yourself and your clients. Manage your expectations, do the math and figure out if your funnel is really working or not. Because oftentimes your funnel is working. It’s the ad costs that aren’t. And if your funnel isn’t working, then you fix that and then try again. Thanks so much. Appreciate you guys. Talk soon.

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Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!

The first thing you can do to narrow down your list of destinations is to figure out the cost of living in each place. You’ll need to be able to afford everything from rent to food and entertainment so you want to be realistic when it comes to your income relative to the cost of living in possible destinations. Low cost locations mean you can live larger than in higher cost areas, so you also want to keep in mind what activities and adventures you want to partake in as a digital nomad.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 

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