Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.

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Those times I just want to relax and do nothing while traveling are the times I’ve made my closest friends. Whether it was on a boat in Thailand, or walking into a hostel in Spain, when I least expected (or wanted) to meet people was when I met the best. And even though you may not see them for years, you still end up at their wedding, Christmas dinner, or family celebration. Distance and time cannot break the bonds you form on the road.

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Do you already own a brick and mortar business? This shouldn’t keep you from working and travelling. Just think about it. There are so many solutions out there that will help you to monitor your business from anywhere in the world without your physical presence. Webcams, Online Accounting, and of course some staff you trust to manage your daily business while being away. It’s possible!

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Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
I always had a passion for travel, but that would not be the main reason for being digital nomadic. I currently have an office job thats getting me nowhere and not allowing me to build new skills (we’ve been under a freeze for 10 years) so if there’s no room for advancement, there’s no point in me being there. My salary is not high enough to stay afloat, and I already have established other streams of income, including freelance writing. I have a travel blog which I started about 6 months ago, and have worked on monetizing it with Google adsense and affiliate links. I have submitted some of my recent travel articles to some magazines, and hopefully they will get published. Eventually I hope to be able to take up travel writing/blogging full time and leave that dead-end office job!

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Virtually anyone can attempt to live the digital nomad life, though certain groups are more representative in the community. These groups include younger people, entrepreneurs, refugees, nomads overall, people from well to do nations, and more.[22] Digital nomads have been said to be inspired by Tim Ferriss' The 4-Hour Workweek, David Allen's Getting Things Done methodology, and the work of Mark Manson.[23][24]

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Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

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So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.


I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.

How do you make a funnel


#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.

How do you maximize sales


So they’ve already put their credit card information for the $27 workshop. Now all they have to do to say yes to that order bump, that $37 order bump is just check a little box and now they’ve said yes. So it’s actually a lot easier to get money from an order bump. So put 40 percent. Now that’s a little high. I would say, if you’re just starting out or you don’t have a good order bump, probably it’s closer to 20 to 30 percent. So if you want to be conservative you can be conservative. So put 20 to 40 percent right there next to the order bump, okay? And then the last box, your OTO box where you have a $77 offer, you can say safely say 3% to 10% of people will buy the OTO, again, still higher than the initial offer.
When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road.

What is full funnel marketing


For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 

How do you create a sales funnel


Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  

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Mankind has always been a nomadic species. In our earliest years, we roamed freely from one region to the next, tracking the stars and following the seasons in an effort to hunt, gather and protect our tribes and families from vicious predators. Before the birth of modern civilization, it was commonplace to move about across wide ranges and territories, covering swaths of land and sea from hundreds to thousands of miles apart.
My wife and I are digital nomads. We’ve been working from the road for a year and a half now. We’ve travelled all over North, Central and South America. We’re currently in Bali. My background is in software engineering and hers is in business development and marketing. We’ve had such an amazing experience we decided to start CodingNomads (http://codingnomads.co). CodingNomads teaches software engineering in incredible destinations around the world. Seeing as software engineering can so easily be a location-independent job, and the salary is more than enough to live and travel comfortably we decided to start sharing the skills and tools with anyone who’s interested. Our next course starts in June in Thailand. Join us! http://codingnomads.co/courses/12-week-thailand/

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No matter what happens on the road, it’s never a mistake. As was once said, “your choices are half chances, and so are everybody else’s.” When you go with the flow and let the road just unfold ahead of you, there’s no reason to have regrets or think you made a mistake. You make the best decisions you can and, in the end, the journey is the adventure.

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At Location Indie, our digital nomad community is a great resource for getting started as a digital nomad or taking your online business to new heights. Forums and Facebook groups make it easy to contact groups of nomads or specific ones that you may admire to get advice or feedback. You get access to like-minded individuals who are ready to kick ass and take the world by storm. Our community is here to congratulate you when you make progress and to pick you up if you encounter any setbacks along the way.

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Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

How do I drive traffic to my online store


You aren’t going to get very far if you don’t know who your readers are and you’re not making an effort to communicate with them on a more personal level. Setting up a sign-up in your posts and on your site for a newsletter is one of the most powerful ways to keep your readers excited about the work you’re doing. Consider using a tool to manage your lists as well, like ConvertKit.

How can I make my website more appealing


Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.
I think airfare and other travel expenses will cost me around 3k total if I buy now so that leaves me with 12k to stretch over 11 months. I would prefer to stay in the same location as long as possible as to limit traveling expenses and keep my focus on web development. My hope is that by the end of 2020 I will have built an online presence that will allow me to sustain this lifestyle. Or maybe I will have developed either my coding or graphic design skills enough to land a remote job and continue traveling. At the very least hopefully I will have enough skills to get a job back in the US and return to the rat race.
Spend a few hours and learn the Korean alphabet (not that hard) and Google some names of Korean dishes + it's spelling in Korean. It will help a lot as most restaurants only have Korean menu's and often without pictures. As mentioned previously on the reviews, it's a little hard to eat alone, but Gimbab Chonguk (김밥천국) is everywhere and 24/7 - no one will bat an eye. Also look for places that "specialises" in dumplings, They are usually "alone-eating" friendly. And so are ramen places as well as Korean "chinese" restaurants - Jajangmyeon (자장면) is very good and super addictive. Bibimbab restaurant places are fine too. Actually, it's not that hard to eat alone in Korea. The "group" meals are generally quite obvious and will be things like BBQ. You'll figure it out. Do Get used to kimchi and spicy food otherwise you'll end up eating the same thing all the time. Be adventurous. Challenge yourself and eat an octopus alive (산낙지). If you're really brave try 보신탕 before authorities close them all - I haven't but a lot of Weagukins (foreigners) secret do. Cafe's generally have really good wifi, as you would expect from one of the most connected countries in the world. Expect to pay $4-6 for a latte and maybe even more at Starbucks. Best cafe's are usually around Hipster areas and Universities. Indie owned cafe's are awesome. Nightlife is great, probably amongst the best in Asia. Can get very expensive especially at night clubs in Gangnam where it would could be like $10 for a beer - in that case you can still get drunk for $2 with soju just outside at 7Eleven. Winters are stupidly cold and summers can be brutally hot & humid. Go between April and June or September to October. They have cherry blossoms in spring which is beautiful and so are the autumn leaves. Lived here for many years. It's a cool place and vastly underrated. Seoul is continuously becoming more expensive and cost of living will soon be comparable with places like Tokyo.

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Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

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Honestly, I enjoyed seeing more of WARSAW than KRAKOW. the 2nd biggest city in POLAND is not as spectacular or wider as the capital. Loved a lot the architecture + the prices in the old and new town (Stare MIASTO and Nove MIASTO). Good food in the center and you have a lot of things to see around there. Although it was pretty much reconstructed after the 2nd World War, the city still has a good shape with skyscrapers and old comunist architecture! :)

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All over the world, I have encountered amazing people who have not only changed my life but have gone out of their way to help me. It’s taught me that the old saying is true: you can always depend on the kindness of strangers. We grow up in this culture of fear in America that is unrealistic. but 99.999999% of the people in the world aren’t murders, rapists, or thieves. There’s no reason to assume someone is one. Sometimes, people are just trying to be friendly.
You ever hear that phrase, “It’s easier sell gold than it is to sell shit”? No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well…you know. In the beginning, a lot of websites try to create useful content on their blog for their audience but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving xyz. Not only is there no shortage of that content, but recent blogging statistics show it’s the last thing that’s going to make you stand out from the crowd and make a lasting impression.

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So by February of 2020 I'll have 15k saved up. My plan is to spend February through May in Mexico. This whole time I will be focusing on a few websites I'd like to build, learning Spanish, and surfing. And I'll do a little exploring on the weekends. From May to November I want to be in SE Asia (Bali and Thailand most likely). Here I'll be continuing web development, learning a new language and surfing. And of course some exploring when time permits.

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But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).
So newcomers: Post your questions here if you don't see it here already. And regulars, please post a full and complete answer to new inquiries if you would -- this will let us develop a reasonably complete reference for newcomers to check out, and we'll start removing posts that are the same questions over and over and point newcomers to this thread to make sure that the subreddit remains an interesting and thought provoking place to have discussions.

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Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?

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Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

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You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Still, passive income involves a lot of pain. No, I'm not talking about joining some get-rich-quick system by some raving internet marketer "who did it so you can do it too." Don't buy into the hype. If you've already had a fast one pulled on you, then I apologize. One bad apple certainly can spoil the bunch. And although some internet marketers aren't entirely ethical, not all of them are like that.

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Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

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I think airfare and other travel expenses will cost me around 3k total if I buy now so that leaves me with 12k to stretch over 11 months. I would prefer to stay in the same location as long as possible as to limit traveling expenses and keep my focus on web development. My hope is that by the end of 2020 I will have built an online presence that will allow me to sustain this lifestyle. Or maybe I will have developed either my coding or graphic design skills enough to land a remote job and continue traveling. At the very least hopefully I will have enough skills to get a job back in the US and return to the rat race.

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I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.

How do I build a sales funnel


Every day, people get up and go out the door to travel the world. And they survive and thrive. In fact, the travel industry has made it very easy to make it. Just get on that plane or train or bus. Everything else will work itself out. All that worrying and fear I had before I left was for naught — this traveling thing is a lot easier than you would believe. It’s not like you are the first person to ever do this, there are plenty of fresh high school graduates on the road too.  If they can do it, so can you!

How do I get more followers on my art account

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