All over the world, I have encountered amazing people who have not only changed my life but have gone out of their way to help me. It’s taught me that the old saying is true: you can always depend on the kindness of strangers. We grow up in this culture of fear in America that is unrealistic. but 99.999999% of the people in the world aren’t murders, rapists, or thieves. There’s no reason to assume someone is one. Sometimes, people are just trying to be friendly.
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
Whatever lifestyle you pursue, it’s always smart to have safety net. You never know when an emergency will arise. This rings especially true when you’re a digital nomad because you’re mostly own your own. You can’t find solace in a warm, comfortable home or family, and if you’re freelancer, you don’t have the luxury of a consistent paycheck. To widen your safety net, you should sell any unnecessary belongings, move the essentials into a storage unit, sell or rent your house, and save as much money as possible.
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A business finds itself in need of a part-time job/freelancer. They post the job description, time allocation and budget on to the job board. From there, freelancers from around the world who have a profile with these sites, will see the ad on their job board and choose whether or not to apply for the work. If the applicants apply they will then get in touch with the business through the particular website with their portfolio and a cover letter motivating why they are a good fit for the job. After reviewing the freelancer’s cover letter and portfolio, the business will decide if they agree they are the right fit and then they move on to complete the brief and work as any freelancer and client would. Usually, these websites take a slight percentage commission of the agreed upon rate for the work, and everyone is happy. It’s that simple.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
So, Brie, she is in my mastermind and she built a funnel sales funnel. A webinar funnel that leads to her program that she’s selling called Cashflow Day. It’s about a $300 program and she’s been struggling with feeling like is it working, is it not working? And it’s funny because I keep telling her it’s working, but for some reason, she didn’t believe me.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Anyone who's heading out on the road needs some serious skills that they can use to work remotely. Without online skills and no passive income, you'd be left merely to working in the local economy, which isn't the worst thing, but it also won't afford you with the right amount of income to continue traveling and enjoying the digital nomad lifestyle.
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If you already have a freelance business or a remote gig that generates passive income, you can skip those first few steps and just take your work on the road. Alternatively, if you have some cash saved up, you can buy an established online business and get a jump-start. Websites like Flippa make it easy to find online businesses that are for sale and how much revenue they generate. Successful digital nomads are a diverse group consisting of both people who own their own companies and others who seek out potential clients online or work random jobs on the road as they move around.
So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search.
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Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Let’s say you get 5,000 people to see your squeeze page, to see your free offer. Okay? 5,000 people. If we’re going with a 30 percent opt in rate, okay? Because it’s between 20 and 30, let’s just be optimistic. Thirty percent of people opt in. How many people are actually going to get to that second box? 1,500, right? So 1,500 people are actually going to see your offer for that $27 product. Now we said one to five percent will buy.
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If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The trick is to offer something your audience can truly benefit from–like a freelance contract template, or advice on how to write a great freelance proposal.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
I think airfare and other travel expenses will cost me around 3k total if I buy now so that leaves me with 12k to stretch over 11 months. I would prefer to stay in the same location as long as possible as to limit traveling expenses and keep my focus on web development. My hope is that by the end of 2020 I will have built an online presence that will allow me to sustain this lifestyle. Or maybe I will have developed either my coding or graphic design skills enough to land a remote job and continue traveling. At the very least hopefully I will have enough skills to get a job back in the US and return to the rat race.
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No, Matt Kepnes, aka Nomadic Matt, wasn't living off passive income when he set off on a one-year journey that morphed into an 18-month trek in faraway lands. However, upon his return in 2008, and two weeks after the warm glow of being back home in Boston had worn off, he realized that traveling was his passion and that being back home wasn't all that it was cracked up to be.
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Create an online forum for your customers to engage with one other and your brand. They’ll come back again and again, fostering brand loyalty and word-of-mouth sales. Just be aware that this is a time-consuming, difficult and long-term endeavor. Fellow Entrepreneur contributor Neil Patel attempted this, and ultimately gave up on the idea after a year. You can read his story here, and put the lessons he learned to use.
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Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Okay, you can always opt to teach English if you really do get stuck somewhere during your travels and you're in a true bind to make ends meet. This is less straightforward since you'll have to get out there and contact local schools where you can offer your services. However, don't expect to earn much. You'll be looking at local wages here. If you're in a developing country, that's not going to be much money in your pocket.
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I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
My wife and I are digital nomads. We’ve been working from the road for a year and a half now. We’ve travelled all over North, Central and South America. We’re currently in Bali. My background is in software engineering and hers is in business development and marketing. We’ve had such an amazing experience we decided to start CodingNomads (http://codingnomads.co). CodingNomads teaches software engineering in incredible destinations around the world. Seeing as software engineering can so easily be a location-independent job, and the salary is more than enough to live and travel comfortably we decided to start sharing the skills and tools with anyone who’s interested. Our next course starts in June in Thailand. Join us! http://codingnomads.co/courses/12-week-thailand/
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If you want to have the benefits of added services, hotels and homestays are a great way to go. Hotels may offer laundry and meal service so you can focus on a difficult project or just ease into your new surroundings. You will also have an easy time finding locals to guide you with tips and tricks on your new home. Whatever you decide to do, remember that you now have true freedom so you can mix it up and change your accommodations whenever you need a change.
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You can also try convincing your boss to let you take your current job on the road. To be successful with this approach, you’ll need to do some advance preparation: draft a proposal that addresses all of the important aspects of your job and how you’ll transition them to a remote position without losing momentum. Make sure to outline any areas of concern and take a look at remote management tools like Slack that can make communicating with your colleagues easier. These days, many office jobs can be performed remotely with the right planning, communication, and trust between employees and managers.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)
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Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Traveling around the world has taught me to how to be more social, adapt, be more flexible, and, most importantly, understand nonverbal communication a lot better. It has helped me figure out situations even when I can’t understand them. It has made me more independent, more open, and, overall, just a better person. There’s no reason to be scared that you might not have “it” in you. You’d be surprised how often you can surprise yourself.
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My recommendation is if you want to get started with copy that you first look up a bunch of long-form sales letters in all different kinds of industries. So pick some from real estate, from making money online, from health and from various topics and once you get those sales letters, your job is to rewrite the sales letter. So put it in something simple like a Google Doc.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
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Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
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Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.