The truth? We spend a lot of our time, energy and financial resources paying for that which we've already acquired. And why not? We're living the American Dream, aren't we? Get it now and pay for it later. That's always been the motto. However, it's that mentality that's driven a large part of the population into a state of compliance and complacency, unable to extricate themselves from the shackles of debt and their 9-to-5 obligations
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
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Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
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Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly.
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Your income: Where's your money going to come from while traveling? What happens if you can't find work to help you meet your obligations. Or, what if you get stuck in a foreign country somewhere with no backup income? Then what? Sure, most digital nomads might throw caution to the wind. But, you'll want to be prepared. You need to handle your income in order to get there.
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You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
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Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
If you’ve been on LinkedIn recently, you’ll know that native video is killing it. However, long-form text posts with a clever hook do really well too. LinkedIn can be a great place to connect with others and engage on content that interests you, while posting about interesting a creative content that you think your network will be interested in. You have to make sure your posts are link-free – but you can leave a link to your content in the first comment.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
To many, it sounds an attractive but also frightening endeavor that requires they put far too much on the line. What if you can't afford to pay your expenses? What if you run out of money while in some foreign country? What if your wallet or computer or phone is stolen? How do you avoid all the potential pitfalls associated with being a digital nomad?
I lived in Buenos Aires in 2018 and I loved it. I highly recommend living/staying in the Palermo SoHo neighborhood. It’s full of energy, life, excellent cafes, co-working spaces, pubs, nightlife, etc. Also Palermo has the lakes and incredible rose gardens for hiking and enjoying Yerba mate. I also recommend hiking at the ecological reserve “reserva ecológica” The public underground metro called SUBTE is very efficient. The city has been adding bike paths. The locals were very friendly, outgoing, and easy to meet. They seemed interested in meeting people from other countries. I recommend trying to speak Spanish and they appreciate the effort. The women are also gorgeous and friendly to foreigners. Inflation is really making it hard for local people. Also as with most major cities, keep your cell phone and wallet in your front pocket and don’t be flashy with new iPhones. Using basic street smarts and simply staying alert at night, I had no issues. The Palermo and Belgrano neighborhoods seemed to be the safest and most relaxed. Make sure you try local foods, drink Yerba Mate with locals, take a weekend trip via a short train ride to “Tigre” where you can rent an affordable cabin and spend the weekend on the water, kayaking, fishing, drinking mate, etc. Argentina is really nice! Enjoy!
Do you love your job but spend most of your time on the laptop so your presence in the office is hardly ever required? Who knows, if you have an understanding boss you might be able to convince him or her to give you more freedom and allow you to do most of your work remotely. Don’t tell them that you want to work from abroad at the beginning, instead prove that you can do your job remotely from home before taking the next step. Yes it’s true you might be able to become digital nomad without quitting your job. You don’t know if you don’t ask!
If you don’t add what’s called an order bump. And that’s a little thing at the bottom where if you check off, it adds something extra to their order. So at the bottom of your little box, the word order bump, and then put a price of $37 because maybe you have something else you can sell them. That’s a simple order bump. Then the third box, the next box over to the right is going to be your OTO. This is your one-time offer. This is an upsell. So they’ve said yes to your $27 workshop. Maybe they clicked the box to get the order bump, maybe they didn’t. And now they’re being shown a page that says, wait, your credit card is being processed. But before you go, I have a one-time offer. Click YES or NO to buy. So let’s pretend that you have an OTO that’s a course that’s $77.
It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
That’s why it’s so important that you actually take the time to build a business that gives you true freedom and enough income to live anywhere you want. Because in the best of the both worlds you should be able to have both: A real homebase in one of your favourite places and the ability to go with your location independent business on workation whenever you feel like it.
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you'll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.
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No, Matt Kepnes, aka Nomadic Matt, wasn't living off passive income when he set off on a one-year journey that morphed into an 18-month trek in faraway lands. However, upon his return in 2008, and two weeks after the warm glow of being back home in Boston had worn off, he realized that traveling was his passion and that being back home wasn't all that it was cracked up to be.
More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to increase your website traffic so you'll never run out of ideas.
So, Brie, she is in my mastermind and she built a funnel sales funnel. A webinar funnel that leads to her program that she’s selling called Cashflow Day. It’s about a $300 program and she’s been struggling with feeling like is it working, is it not working? And it’s funny because I keep telling her it’s working, but for some reason, she didn’t believe me.
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Digital nomads tend to travel while they continue to work with clients or employers. This sort of lifestyle may present challenges such as maintaining international health insurance with coverage globally, abiding by different local laws and sometimes obtaining work visas, and maintaining long-distance relationships with friends and family back home. In some cases, the digital nomad lifestyle leads to misunderstanding and miscommunication between digital nomads and their clients or employers. Other challenges may also include time zone differences, the difficulty of finding a reliable connection to the internet, and the absence of delineation between work and leisure time. Services such as PayPal are popular among digital nomads. Skype is also a common tool for people to use to communicate through voice, text, and video chat across long distances. YouTube has also been used by digital nomads as a means by which to earn revenue without having to have a central workplace or living space. An important step in being a digital nomad is ensuring that all relevant documentation (such as visas and passports) is kept up to date. If you do not, it can lead to legal difficulties when traveling abroad. A solid grasp of any official languages of the countries you are visiting is also important, as a lack thereof can prevent a person from engaging with the locals. It also creates the risk of complication if you have to go to the hospital.
If you want to have the benefits of added services, hotels and homestays are a great way to go. Hotels may offer laundry and meal service so you can focus on a difficult project or just ease into your new surroundings. You will also have an easy time finding locals to guide you with tips and tricks on your new home. Whatever you decide to do, remember that you now have true freedom so you can mix it up and change your accommodations whenever you need a change.
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Why? Because we looked at the percentages and we know that those percentages are correct. So the funnel does work. You just aren’t making money because why? Because the cost per click for advertising is too high. So you have one of two choices. You can either try to get the cost per click down on the ad or you can try to raise the conversion rate somewhere on your funnel. But based on the math that we just did, this is a very, very high converting funnel based on the benchmarks, right?
Justin and his wife have been living, working, and traveling across America in a Ford F-250 with an Airstream trailer hitched to its back for the past two years. And their alternative lifestyle has helped them prioritize life experiences and close connections over material possessions. They’re modern day nomads. Or what most people call digital nomads.