This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.

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I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.

You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

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And based on our math we’ve made $2150. So if you take $2150 and you subtract the 1500 at cost, you’ve now made $850 in profit. And if I said to you every day you’re going to give me $1,500 and I’m going to give you $2,350 back, would you do it? And the answer should be hell yes. Right? So some buddies like, well I’m not a millionaire in 15 minutes because my sales funnel only made $850 this week and we feel depressed about that.
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.

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The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

What is a share funnel


So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.

Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
I lived in Buenos Aires in 2018 and I loved it. I highly recommend living/staying in the Palermo SoHo neighborhood. It’s full of energy, life, excellent cafes, co-working spaces, pubs, nightlife, etc. Also Palermo has the lakes and incredible rose gardens for hiking and enjoying Yerba mate. I also recommend hiking at the ecological reserve “reserva ecológica” The public underground metro called SUBTE is very efficient. The city has been adding bike paths. The locals were very friendly, outgoing, and easy to meet. They seemed interested in meeting people from other countries. I recommend trying to speak Spanish and they appreciate the effort. The women are also gorgeous and friendly to foreigners. Inflation is really making it hard for local people. Also as with most major cities, keep your cell phone and wallet in your front pocket and don’t be flashy with new iPhones. Using basic street smarts and simply staying alert at night, I had no issues. The Palermo and Belgrano neighborhoods seemed to be the safest and most relaxed. Make sure you try local foods, drink Yerba Mate with locals, take a weekend trip via a short train ride to “Tigre” where you can rent an affordable cabin and spend the weekend on the water, kayaking, fishing, drinking mate, etc. Argentina is really nice! Enjoy!

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While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you're directing readers to the right page that converts well—whether that's to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there's a clear immediate financial return.

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The first thing you need to do is figure out what skills you possess that you can monetize online. You’ll obviously need to be able to type and use a computer as well as the Internet. The good news is that in today’s day and age, that’s a skill most people already have. You can increase the chances of landing higher-paying remote work by building on knowledge and skills from things you’ve studied or worked on in the past.

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If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.

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However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
However, as modern society has dawned, and the proverbial rat race has gripped most in a state of the survival of the fittest, and the hedonistic pleasures and impulses to satisfy our sudden urges to keep up with the Jones' have amplified with each passing decade, the ensuing Hedonic Treadmill has stifled and suffocated most that dream of greener pastures and a life of leisure.
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer. 

You can also head out to digital nomad hubs like Chiang Mai, if you want to be surrounded by like-minded individuals. NomadList is a great resource to identify trending destinations and offers scores based on Internet speed, fun, safety and cost to help you identify where you want to go. You can go more in depth by searching for specific climates, activities, or health markers to help you make your decision. 

What is a KPI report


To make sure you’ll always have internet connection, consider investing in a cell phone booster and a mobile hotspot mifi device. Cell phone boosters can detect the smallest shred of cell phone reception and send the signal to your vehicle. Mobile hotspot mifi devices strengthen your mobile hotspot service, so you don’t have to rely on a spotty, public wifi connection.

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Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website. 

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This article is completely true. There are benefits and drawbacks to becoming a digital nomad. It’s also not neeearly as hard is it looks. I’ve found being a web designer and developer to be the best possible outcome for living as a digital nomad. Not only can you work remotely with companies around the world but you can also get work locally. Eventually you can even start your own online business. These skills are priceless. I created a course teaching these skills specifically for digital nomads… https://www.kickstarter.com/projects/1965359633/become-a-digital-nomad-build-websites-and-work-rem?ref=2x3eov. You can fund it on Kickstarter now to get it at a ridiculous price or visit the website to learn more – http://traveldeveloper.com

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I spent 3 weeks in Belgrade (July 2019) to visit a friend who relocated. To be honest, while i've traveled somewhat extensively, and leave the USA on average three times per year, I had no idea what to expect in Serbia (Belgrade). I'd never been to Eastern Europe, let alone the Balkans. Overall, I was pleasantly surprised at how incredibly friendly just about everyone was. Everyone spoke english everywhere I went: cafes, restaurants, supermarket, taxis, shops, etc. My friend has very small children, and Belgrade is FULL of parks. The parks are routinely teeming with parents, as it seems there's some sort of a baby boom going on there. I was able to easily strike up friendly conversation with locals, who were extremely cordial. Even though I was there to visit friends, I spent the majority of my time alone exploring. I stayed in the city center, close to Republic Square. From there I could walk just about anywhere; the river, the mall on the other side of the river, waterfront, the old fort, etc. Taxis were extremely cheap, but often I just preferred to walk, even to Vracar from where I was in Venac , which is about a 30 minute walk, just because it was nice to experience Belgrade and people watch along the way. The AirBnb I rented had a functioning kitchen, and food in the supermarket is pretty cheap, but so is eating out (by American standards). I routinely had lunch or dinner with a drink, coffee and desert for anywhere from $11-18USD on average. I chose mostly to sit at any one of the countless open air cafe/restaurants twice a day, because it was so worth it. Is Belgrade the most exciting place on the planet? Probably not. At the same time, it's not boring either. I ended up loving the place. Between the people, the fact that I felt completely safe walking around by myself past midnight on many occasions, the great food, and typically European feel, I would definitely recommend Belgrade. Especially if you're not on a London/Paris budget, but want to experience Europe. People are much nicer also.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure

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There are so many professions being catered to on these sites, from writers, marketing directors, video editors to human resources managers and even legal whizzes. If you can do the work remotely, they will be included in these sites. If you don’t have any professional experience or qualification that is fine too. You can apply for jobs which require beginner, intermediate or advanced levels of competency.

What is a funnel marketing

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