Yet, unlike most, Kepnes actually stuck it out. He kept at it. And slowly but surely, he built a following over time, and garnered enormous amounts of interest from people looking to engage in the budget travel and digital nomad lifestyle. He found his calling, created numerous best-selling guidebooks, and built a massive platform in the process. Not many people can claim that.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).
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So just write 20% to 30% in that first little box. Okay? That’s normal. On the middle box, the offer box where you’re selling that $27 course or workshop, I want you to write 1% to 5% because that’s normal. It is normal for 1% to 5% of people who see this page to buy it. Not 10 percent, not 20, not 30, not 50, right? We think, Oh, if one hundred people see this offer, we’re going to get 10 sales. No, you’re probably not.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
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The first step on the road to digital nomadism is to start recognizing which things in your life are tying you to one specific location. Long-term leases on apartments or vehicles are often the first things that need to be addressed. You’ll also want to start eliminating expenses like gym memberships and subscription services to free up your income for the things you really need when you’re on the road. Being a digital nomad usually means travelling light so you’ll want to get rid of junk and material things that don’t serve an important purpose in your life.
Okay, you can always opt to teach English if you really do get stuck somewhere during your travels and you're in a true bind to make ends meet. This is less straightforward since you'll have to get out there and contact local schools where you can offer your services. However, don't expect to earn much. You'll be looking at local wages here. If you're in a developing country, that's not going to be much money in your pocket.
How does a funnel work
If you’ve been on LinkedIn recently, you’ll know that native video is killing it. However, long-form text posts with a clever hook do really well too. LinkedIn can be a great place to connect with others and engage on content that interests you, while posting about interesting a creative content that you think your network will be interested in. You have to make sure your posts are link-free – but you can leave a link to your content in the first comment.
Who created the sales funnel
Because your site likely has a really low score, you’ll want to start targeting relevant keywords and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you'll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.
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