Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.

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Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
The whole challenge was an exercise in connecting with my community and showing that it can be simple to build the foundation of a business, no matter what that business is (they chose a hiking guide for California, by the way), but it also served to generate interest and drive traffic to see how the heck I was going to pull that off. Plus as an added bonus, I began fielding offers for both freelance and remote jobs as a result.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

When you live abroad, It’s crucial to have multiple backup plans in case of any emergencies. Nothing really ever works out the way it’s supposed to. Things happen. What if your truck breaks down? Or what if you get stuck in a foreign country with no backup plan? What’s your plan B and C? You need to set these processes in place to handle the inevitable bumps in the road. 

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Anyone who's heading out on the road needs some serious skills that they can use to work remotely. Without online skills and no passive income, you'd be left merely to working in the local economy, which isn't the worst thing, but it also won't afford you with the right amount of income to continue traveling and enjoying the digital nomad lifestyle.


I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.

Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
All you need to do is type your desired profession and job type into your internet machine’s search bar and BAM – hundreds of search results pop up for you to choose from. This is largely thanks to the websites of gig economy heavyweights like Upwork, Remote.co and Freelancer.com. These websites are places where businesses seeking part-time, ad hoc work post adverts for freelancers to apply. It’s like a Craigslist for work.

I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.

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You ever hear that phrase, “It’s easier sell gold than it is to sell shit”? No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well…you know. In the beginning, a lot of websites try to create useful content on their blog for their audience but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving xyz. Not only is there no shortage of that content, but recent blogging statistics show it’s the last thing that’s going to make you stand out from the crowd and make a lasting impression.

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So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!

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The first step on the road to digital nomadism is to start recognizing which things in your life are tying you to one specific location. Long-term leases on apartments or vehicles are often the first things that need to be addressed. You’ll also want to start eliminating expenses like gym memberships and subscription services to free up your income for the things you really need when you’re on the road. Being a digital nomad usually means travelling light so you’ll want to get rid of junk and material things that don’t serve an important purpose in your life.

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Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 links in the piece, from pull quotes to mentions. When I post, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.

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Every day, people get up and go out the door to travel the world. And they survive and thrive. In fact, the travel industry has made it very easy to make it. Just get on that plane or train or bus. Everything else will work itself out. All that worrying and fear I had before I left was for naught — this traveling thing is a lot easier than you would believe. It’s not like you are the first person to ever do this, there are plenty of fresh high school graduates on the road too.  If they can do it, so can you!
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Digital nomads are a type of people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner.[1] Such workers often work remotely from foreign countries, coffee shops, public libraries, co-working spaces, or recreational vehicles.[2][3] This is often accomplished through the use of devices that have wireless Internet capabilities such as smartphones or mobile hotspots. Successful digital nomads typically have a financial cushion. The digital nomad community has had various events established to host members of it, such as the Nomad Cruise. Digital nomads may vary depending on status; common types of digital nomads include refugees, affluent people, younger people, and entrepreneurs. People who become digital nomads often do so due to positive reasons, such as financial independence and a career that allows for location independence.
There are so many professions being catered to on these sites, from writers, marketing directors, video editors to human resources managers and even legal whizzes. If you can do the work remotely, they will be included in these sites. If you don’t have any professional experience or qualification that is fine too. You can apply for jobs which require beginner, intermediate or advanced levels of competency. 

What is a funnel marketing

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