Practicing SEO now for over a decade, I don’t often come across many blog posts on the subject that introduce me to anything new — especially when it comes to link building. However, I must admit, after reading your article here I had to bookmark it to refer back to it in the future, as I’m sure it will come in handy when doing SEO for my websites later on down the road.

Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?

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Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

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But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

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Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.

I´m a 23 yo male from Germany. I´m a certified IT Specialist - mostly doing helpdesk related stuff and also sysadmin stuff. I´m currently planning a world trip and was wondering how to extend my trip by working. My problem is all the remote jobs I can find are mostly programming and web design.... I did webdesign in school once and liked it a lot but I´m also colorblind (red/green and blue/purple if that matters) so I might not be able to fulfill customers needs. So basically my questions is, what are other remote jobs I can possibly do that fit my qualification. Any help and advice is very much appreciated.

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As a firm that helps many Americans living abroad with tax preparation and planning, we see first-hand how possible it is to become a digital nomad. Owning an online business and freelancing are two common ways our clients live this lifestyle. In today’s world, where you can use technology to work from anywhere, the only thing holding you back is your imagination.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!

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This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

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As a digital nomad, your budget should be your bible. And if you follow it, you can live quite comfortably. To create a successful budget, calculate your living expenditures, the cost of traveling to each destination, staying there, the activities you’ll do there, the costs of working, and how it all affects your savings if you can’t earn a salary for a while.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.
When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question – this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post. Because they’re authority figures, it not only lends the piece credibility, but if they happen to share the post, I’ll get exposure to their audience as well.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

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Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

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Now, the first page in the funnel is going to be the squeeze page. That’s going to be the page where you give away something for free. So in that first box, just write “FREE” and then the box right next to it, put one box to the right. That’s going to be the offer. That’s the thing that you sell after they opt-in right? You give them something for free and then you’re like, ah, awesome. Okay, here is a $27 course. So in that second box, write $27. Now a lot of people who work with me, or if you know Russell and you’re in the funnel world, you know that when you get somebody to say yes to something like a workshop or a course for $27, you’re leaving money on the table.
My wife and I are digital nomads. We’ve been working from the road for a year and a half now. We’ve travelled all over North, Central and South America. We’re currently in Bali. My background is in software engineering and hers is in business development and marketing. We’ve had such an amazing experience we decided to start CodingNomads (http://codingnomads.co). CodingNomads teaches software engineering in incredible destinations around the world. Seeing as software engineering can so easily be a location-independent job, and the salary is more than enough to live and travel comfortably we decided to start sharing the skills and tools with anyone who’s interested. Our next course starts in June in Thailand. Join us! http://codingnomads.co/courses/12-week-thailand/

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However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?

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Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
Traveling the globe over the past decade, I've become somewhat of a travel sleuth -- a pure wanderlust, dead-set on experiencing life outside of my comfort zone, able and willing to travel, roaming free as a bird. But achieving the ability to do that was quite difficult. It meant that I had to experience a tremendous amount of pain if I was serious about living a life of leisure.

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I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian

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The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

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For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
This article is completely true. There are benefits and drawbacks to becoming a digital nomad. It’s also not neeearly as hard is it looks. I’ve found being a web designer and developer to be the best possible outcome for living as a digital nomad. Not only can you work remotely with companies around the world but you can also get work locally. Eventually you can even start your own online business. These skills are priceless. I created a course teaching these skills specifically for digital nomads… https://www.kickstarter.com/projects/1965359633/become-a-digital-nomad-build-websites-and-work-rem?ref=2x3eov. You can fund it on Kickstarter now to get it at a ridiculous price or visit the website to learn more – http://traveldeveloper.com
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 

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The term location independence was coined by Lea Woodward in 2006 as a word used to describe the digital nomad lifestyle.[15][non-primary source needed] There were "location-independent" workers before the "digital nomadism" label become popular.[4] Historically, one of the first digital nomads was Steve Roberts, who in 1983 rode on a computerized recumbent bicycle and was featured in the Popular Computing magazine.[4] In 1985, a satellite system called Motosat was established, allowing greater access to the Internet.[4] Digital nomads over time gained more ability to live that lifestyle. Such advancements include Wi-Fi Internet and Internet-enabled laptops.[4] The digital nomad lifestyle is rapidly growing in popularity since 2014, when websites ranking cities by cost of living, weather and internet speed to help nomads choose where to live [16][17] and international conferences for digital nomads like DNX sprung up.[18][19][20][21] Since then the movement has coincided with the rise of remote work becoming a viable way to work, especially in technology companies in Silicon Valley. Digital nomad began to become popular with brand names in 2009. National Geographic started the "Digital Nomad blog," and Dell Computers launched a short-lived website called Digital Nomads.[4] A documentary film about the digital nomad lifestyle by Christine and Drew Gilbert, titled The Wireless Generation, earned $37,000 in funding through Kickstarter.[4] A cruise called "The Nomad Cruise" was founded in order to offer a means by which digital nomads could meet and interact.[22]

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