Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
Okay, you can always opt to teach English if you really do get stuck somewhere during your travels and you're in a true bind to make ends meet. This is less straightforward since you'll have to get out there and contact local schools where you can offer your services. However, don't expect to earn much. You'll be looking at local wages here. If you're in a developing country, that's not going to be much money in your pocket.

When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question – this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post. Because they’re authority figures, it not only lends the piece credibility, but if they happen to share the post, I’ll get exposure to their audience as well.


Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

How do I link Instagram to my website


It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

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But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

How do you build a successful sales funnel

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