Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

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For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Now, the first page in the funnel is going to be the squeeze page. That’s going to be the page where you give away something for free. So in that first box, just write “FREE” and then the box right next to it, put one box to the right. That’s going to be the offer. That’s the thing that you sell after they opt-in right? You give them something for free and then you’re like, ah, awesome. Okay, here is a $27 course. So in that second box, write $27. Now a lot of people who work with me, or if you know Russell and you’re in the funnel world, you know that when you get somebody to say yes to something like a workshop or a course for $27, you’re leaving money on the table.
You ever hear that phrase, “It’s easier sell gold than it is to sell shit”? No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well…you know. In the beginning, a lot of websites try to create useful content on their blog for their audience but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving xyz. Not only is there no shortage of that content, but recent blogging statistics show it’s the last thing that’s going to make you stand out from the crowd and make a lasting impression.

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Finally, don’t forget the two most important things in copy which are scarcity in urgency. So whether it’s a limitation of time a limitation of quantity or a limitation on price, you want to try to hit at least one if not all three of those different types of urgency and scarcity. People need a reason to act so give them one. So whether it’s the price goes up, the bonuses expire, enrollment goes away or there’s only 10 or 15 people allowed, try to find the urgency and scarcity and make it believable.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
I always had a passion for travel, but that would not be the main reason for being digital nomadic. I currently have an office job thats getting me nowhere and not allowing me to build new skills (we’ve been under a freeze for 10 years) so if there’s no room for advancement, there’s no point in me being there. My salary is not high enough to stay afloat, and I already have established other streams of income, including freelance writing. I have a travel blog which I started about 6 months ago, and have worked on monetizing it with Google adsense and affiliate links. I have submitted some of my recent travel articles to some magazines, and hopefully they will get published. Eventually I hope to be able to take up travel writing/blogging full time and leave that dead-end office job!

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Secondly, when you’re starting out with copywriting, you don’t have to start from scratch. I recommend that you start to gather a bunch of swipe files. So you look up things like in your junk mail when the mail comes. Grab the headlines. Grab the things that catch your eye and catch your attention. The same thing goes for ads on Facebook or sales letters other funnels that you’re in.
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.

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The term location independence was coined by Lea Woodward in 2006 as a word used to describe the digital nomad lifestyle.[15][non-primary source needed] There were "location-independent" workers before the "digital nomadism" label become popular.[4] Historically, one of the first digital nomads was Steve Roberts, who in 1983 rode on a computerized recumbent bicycle and was featured in the Popular Computing magazine.[4] In 1985, a satellite system called Motosat was established, allowing greater access to the Internet.[4] Digital nomads over time gained more ability to live that lifestyle. Such advancements include Wi-Fi Internet and Internet-enabled laptops.[4] The digital nomad lifestyle is rapidly growing in popularity since 2014, when websites ranking cities by cost of living, weather and internet speed to help nomads choose where to live [16][17] and international conferences for digital nomads like DNX sprung up.[18][19][20][21] Since then the movement has coincided with the rise of remote work becoming a viable way to work, especially in technology companies in Silicon Valley. Digital nomad began to become popular with brand names in 2009. National Geographic started the "Digital Nomad blog," and Dell Computers launched a short-lived website called Digital Nomads.[4] A documentary film about the digital nomad lifestyle by Christine and Drew Gilbert, titled The Wireless Generation, earned $37,000 in funding through Kickstarter.[4] A cruise called "The Nomad Cruise" was founded in order to offer a means by which digital nomads could meet and interact.[22]

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I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.

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Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 

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For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)

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incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
This is a really creative way to connect with other related brands and influencers, and all get together to chat, educate, and generate new leads. Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part about webinars, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity, and you've got a captive audience of people interested in your field.

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Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 

You can get a flavour of the digital nomad lifestyle while studying online. Just sign up with an online university and you could essentially travel the world while learning the skills to work online, and you’ll spend a lot less than you would studying in Paris. It’s a great way to get a degree and keep open the option of starting out in the corporate world one day (or to simply keep your parents sane). So far I’ve only met one Swedish student who’s doing this, but I’m sure there are many students out there who study and travel.

I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.

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I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian

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Once you find a destination, you’ll need to secure housing or at the very least, figure out what kind of accommodations you want. If you’re a social butterfly and worried about setting out and being lonely, you can start off by living in a hostel or co-op where you can easily make new friends. Maybe you prefer having solitude or a quiet place to retreat to. In that case, Airbnb is a great option since you can rent entire apartments for one month or a set period of time and feel like you have your own place.

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Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!

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Your income: Where's your money going to come from while traveling? What happens if you can't find work to help you meet your obligations. Or, what if you get stuck in a foreign country somewhere with no backup income? Then what? Sure, most digital nomads might throw caution to the wind. But, you'll want to be prepared. You need to handle your income in order to get there.

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To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 

Most want to break free of that. Most want to set out on an adventure and explore the world, soaring their wild oats across one continent or the next. They want to bask in the glory of white-sugary-sanded beaches replete with coconut groves and distant horizons filled with shimmering turquoise waters. They want to throw caution to the wind, pack their bags and set out to traverse the planet, taking the ultimate expedition.


Your website's landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
At Location Indie, our digital nomad community is a great resource for getting started as a digital nomad or taking your online business to new heights. Forums and Facebook groups make it easy to contact groups of nomads or specific ones that you may admire to get advice or feedback. You get access to like-minded individuals who are ready to kick ass and take the world by storm. Our community is here to congratulate you when you make progress and to pick you up if you encounter any setbacks along the way.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure

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Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
Passive income, by far, is the most important financial tool that will afford you the freedom to not only receive income automatically, every single month, without fail, but it'll also give you the means to have a flexible schedule to spend time with your family and children or wander the world as a digital nomad, choosing to work when you please, on your own schedule.

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Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Most digital nomads start off by finding remote work jobs or freelance gigs that allow them to start earning a small income. Once you secure your first source of income, you’ll need to decide whether you will develop that income stream into a larger business or if you will simply find several similar jobs to cobble together to make more money. Again, since there is no specific path to digital nomadism, your situation will vary depending on your skills, knowledge, and also on how willing you are to put yourself out there, take risks, and even maybe fail.

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For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  

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There is a growing need for virtual assistants and it’s a great place to get started. Essentially you can perform the role of a personal assistant or secretary for people around the world who require assistance with general admin who doesn’t require you face-to-face. This commonly involves scheduling, itinerary organizing and day-to-day appointment reservations and bookings. The pay is decent and differs from client to client but people often assist a few clients as it is generally not considered a full-time gig.

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Do you already own a brick and mortar business? This shouldn’t keep you from working and travelling. Just think about it. There are so many solutions out there that will help you to monitor your business from anywhere in the world without your physical presence. Webcams, Online Accounting, and of course some staff you trust to manage your daily business while being away. It’s possible!

This area is like a win-win-win. First, putting together enough information to make an in-depth, valuable, and interesting book will mean that you’re streamlining a LOT of useful information. Then, you can distribute it by promoting it to your followers, giving it as an incentive to people who sign up on your website, or by selling it. All of these options are ways to drive engaged traffic, and if you choose to employ one of the best CRMs for small business and get serious about selling your eBook, you even get some passive income!


The first step on the road to digital nomadism is to start recognizing which things in your life are tying you to one specific location. Long-term leases on apartments or vehicles are often the first things that need to be addressed. You’ll also want to start eliminating expenses like gym memberships and subscription services to free up your income for the things you really need when you’re on the road. Being a digital nomad usually means travelling light so you’ll want to get rid of junk and material things that don’t serve an important purpose in your life.

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