However, as modern society has dawned, and the proverbial rat race has gripped most in a state of the survival of the fittest, and the hedonistic pleasures and impulses to satisfy our sudden urges to keep up with the Jones' have amplified with each passing decade, the ensuing Hedonic Treadmill has stifled and suffocated most that dream of greener pastures and a life of leisure.
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The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
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Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
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Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 links in the piece, from pull quotes to mentions. When I post, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.
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It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
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I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
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Digital nomads tend to travel while they continue to work with clients or employers. This sort of lifestyle may present challenges such as maintaining international health insurance with coverage globally, abiding by different local laws and sometimes obtaining work visas, and maintaining long-distance relationships with friends and family back home. In some cases, the digital nomad lifestyle leads to misunderstanding and miscommunication between digital nomads and their clients or employers. Other challenges may also include time zone differences, the difficulty of finding a reliable connection to the internet, and the absence of delineation between work and leisure time. Services such as PayPal are popular among digital nomads. Skype is also a common tool for people to use to communicate through voice, text, and video chat across long distances. YouTube has also been used by digital nomads as a means by which to earn revenue without having to have a central workplace or living space. An important step in being a digital nomad is ensuring that all relevant documentation (such as visas and passports) is kept up to date. If you do not, it can lead to legal difficulties when traveling abroad. A solid grasp of any official languages of the countries you are visiting is also important, as a lack thereof can prevent a person from engaging with the locals. It also creates the risk of complication if you have to go to the hospital.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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Honestly, I enjoyed seeing more of WARSAW than KRAKOW. the 2nd biggest city in POLAND is not as spectacular or wider as the capital. Loved a lot the architecture + the prices in the old and new town (Stare MIASTO and Nove MIASTO). Good food in the center and you have a lot of things to see around there. Although it was pretty much reconstructed after the 2nd World War, the city still has a good shape with skyscrapers and old comunist architecture! :)
The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.
You aren’t going to get very far if you don’t know who your readers are and you’re not making an effort to communicate with them on a more personal level. Setting up a sign-up in your posts and on your site for a newsletter is one of the most powerful ways to keep your readers excited about the work you’re doing. Consider using a tool to manage your lists as well, like ConvertKit.
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So, Brie, she is in my mastermind and she built a funnel sales funnel. A webinar funnel that leads to her program that she’s selling called Cashflow Day. It’s about a $300 program and she’s been struggling with feeling like is it working, is it not working? And it’s funny because I keep telling her it’s working, but for some reason, she didn’t believe me.
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Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle.
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion.
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Paying for things that don’t greatly impact your life is never ideal. That’s why you need to get rid of all the expenses that you won’t need living as a digital nomad. Things like gym memberships, subscriptions, and debt are all expenses that’ll bog you down on the road. And if you’re a freelancer, they’ll be even more of a burden because you might experience some periods of inconsistent income. Getting rid of these expenses and paying off debt will allow you to fully focus on your work and travels.
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Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.
Whatever lifestyle you pursue, it’s always smart to have safety net. You never know when an emergency will arise. This rings especially true when you’re a digital nomad because you’re mostly own your own. You can’t find solace in a warm, comfortable home or family, and if you’re freelancer, you don’t have the luxury of a consistent paycheck. To widen your safety net, you should sell any unnecessary belongings, move the essentials into a storage unit, sell or rent your house, and save as much money as possible.